17 Interesting Web Design and Optimization Statistics

Interesting Web Design and SEO Statistics

24th May 2016

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Nowadays getting a website up and running is a lot easier than it used to be, however getting the right website that converts is still a bit of a task. I stumbled across these key statistics today which I thought I’d share with you all to stress the importance of getting your website professionally made.

General Web Design Stats

1) Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)

2) 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)

3) 51% of people think “thorough contact information” is the most important element missing from many company websites. (Source: KoMarketing)

4) 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)

5) 44% of website visitors will leave a company’s website if there’s no contact information or phone number. (Source: KoMarketing)

Website Optimization Statistics

6) Between December 2013 and December 2015, tablet internet consumption grew by 30%. (Source: comScore)

7) Between December 2013 and December 2015, smartphone internet consumption grew by 78%. (Source: comScore)

8) Between December 2013 and December 2015, desktop internet consumption dropped by 1%. (Source: comScore)

9) Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source:comScore)

10) 13% of adults access the internet via mobile only. 11% access the internet via desktop only. (Source: comScore)

11) 40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing)

Usability and User Experience Design Stats

12) 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)

13) Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)

14) Once on a company’s homepage, 64% of visitors want to see the company’s contact information. (Source: KoMarketing)

15) Once on a company’s homepage, 52% of visitors want to see “about us” information. (Source: KoMarketing)

16) After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: KoMarketing)

17) After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: KoMarketing)